This is the sixth in a series of articles on the design and use of print media for value added marketing and advertising through tough economic times. If utilized correctly this article deals with postcards, among the most cost effective means of print advertising. They can be costly with return, if not used correctly. Today's article will provide some tips on how best to use them properly.
As a business owner you need to understand that marketing your business with print should be a part of your marketing program. You have to create brochures, newsletters, postcards or business cards. But if you are limited by your budget, you can start with bookmark printing. Bookmarks are simple to produce and would not take plenty of your time and effort. You can design and print them on your own if you would like to save plenty of your marketing dollars.
First, study your competitors. Search online for potential opponents. Pick the best 5 to 10 and try to ascertain their USP. Most will lack a clear USP, for these look for some of the features or services that they stress.
So what is design that is great? Design is like art, it's subjective. We classify design that is great as work that solves business objectives. And so do our customers. Marketing has been come by every one of our clients. Our job is loved by these businesses, and they educate their colleagues. It is pretty neat to see. Overwhelming sometimes.
We take them on in their own game, but put aside the old rules with which so many of go now them play. We don't compete against them in the'traditional' marketplaces, but rather the marketplaces that are emerging. We go right to the people; our clients and their customers.
Pass out business cards everywhere you go! Leave two or three cards with people so that they can give them to friends, put them in your own bills, leave on the table with a hint, hand one to the cashier at the store, drop them into lunchtime drawing jars.
These are three of the marketing materials in print which you can use. And while print marketing appears old in the standard of today, it is very helpful in advertising your therapy practice.